White-Label Video Production for Nonprofit Marketing & Event Teams
Social Meida
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Ads
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Event Videos
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Documentaries
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Youtube Content
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Testimonials
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Fundraising Films
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Social Meida • Ads • Event Videos • Documentaries • Youtube Content • Testimonials • Fundraising Films •
Your single video solution to drive donations, increase event attendance, and strengthen branding across your client’s entire campaign.
About Me
I’m a documentary filmmaker, with 7 years of experience working across character-driven documentaries and commercial projects.
I’ve directed award-winning short documentaries, created successful fundraising films for nonprofits and startups, and worked on projects for companies including:
Through all of the projects I’ve worked on, the ones that have stuck with me the most have been telling the stories of nonprofit organizations, and seeing the tangible impact that follows.
I’m currently partnering with marketing and event-planning agencies in the nonprofit industry who are looking to offer video services to their clients.
Approach 1:
Full Storytelling System
For teams who want a complete, high-end video solution, from concept through final delivery.
Your one stop shop to outsource pre-production, filming, and editing a full set of assets to your client, designed for use across events, web, and socials.
Strategy
This is where we define the story, plan the shoot, and get clear on the end goal of the project.
Define the core story, message, and narrative direction
Plan shoot structure and schedule
Identify subjects, locations, and high impact b-roll opportunities
Advise on format, length, and platform-specific strategy
Develop story-driven interview questions and talking points
Production
Production is focused on capturing everything needed to bring the story to life at a professional level.
Direct interviews that feel natural, clear, and emotionally grounded
Capture intentional b-roll that supports the narrative
Handle all camera, lighting, and audio for a polished result
Scale production with additional crew and gear when needed
Editing
Our footage is shaped into a cohesive, client-ready set of deliverables
Banner Film
Multiple Banner Film Cutdowns
Event Recap Videos
Social Media Content
Donor, Client & Staff Testimonials
Paid Ads
Website Videos
Program-Specific Videos
Impact Report videos
Approach 2:
Creative Direction
For teams who are producing videos internally but want expert guidance on story, structure, and technical execution.
Narrative & Story Development
Define the core story and narrative direction
Simplify complex missions into clear, compelling stories
Conduct strategy calls with your team & client
Advise on length and format for different use cases (event, website, social, ads)
Develop strong, story-driven interview questions
Production Guidance
Build a story-driven b-roll shot list
Identify the right people and scenes to feature
Collaborate with DP/crew to align visuals with story
Post-Production Feedback
Review rough cuts and identify what’s working
Restructure edits for stronger emotional flow
Cut unnecessary content that weakens impact
Guide music selection and emotional tone
Guide how to naturally lead into a CTA
Help create multiple deliverables for different platforms
Adjust storytelling for gala/event environments
Adapt cuts for social media performance
Identify strong moments for short-form clips
Approach 3:
Production Support
For teams who know exactly how to tell their client’s story, but need high level technical execution in filming, editing, or both.
Filming
I capture premium, documentary-style footage, both in interviews and b-roll, that’s crafted to serve your video’s narrative and present your client at the highest level.
I come fully equipped with a cinema camera, lighting, and audio gear. For larger productions, I can scale up with additional crew and gear as needed, ensuring the right level of coverage without sacrificing quality or efficiency.
Based in Tampa, FL, available to travel worldwide.
Editing
I approach editing with a story-first mindset, shaping raw footage into a cohesive, emotionally engaging set of deliverables.
I use fully licensed tracks suitable for commercial use across all platforms, ensuring the film is ready for client distribution, events, and advertising.
Final videos are tailored to wherever they need to live, whether that’s a single hero piece or a full suite of content.
This can include:
Brand / mission films
Documentary-style pieces
Testimonials (team, donors, clients, etc.)
Social media cuts (short-form, vertical, etc.)
Paid ads
Event videos and presentations
Case Study:
Lighthouse Vision Loss Center
Lighthouse Vision Loss Center provides education and support to individuals dealing with vision loss.
As we began working on this project, Lighthouse was in the middle of a major rebrand, full renovation of their facility, preparing their largest fundraising gala of the year, and celebrating their 40th anniversary.
They asked us for a brand new set of video assets to not only tell their story, but give them refreshed video content to attract donors in the future.
Through just a few days of filming, we were able to create a package of over 15 videos, to both promote their gala, and serve as evergreen fundraising tools for years to come.
“Doing videos can be tedious, but our experience is working with James was an amazing experience. We saw a marked increase of actual dollars raised and I think this video perfectly positions us for future fundraising efforts as well.“
- Alex Elman-Foley,
CEO
Evergreen Assets
Banner Film
A core, documentary-style brand film designed to tell Lighthouse’s story and drive connection across events and digital platforms for years to come.
Short Banner Film
A condensed version of the banner film, optimized for quick, high-impact storytelling in online fundraisers and shorter presentations.
Interview-driven cutdowns featuring staff, donors, and clients, highlighting real experiences and the impact of Lighthouse’s work.
Testimonials
Event Deliverables
Promotional videos designed to drive ticket sales and build anticipation for the Brilliance Ball, Lighthouse’s largest annual fundraiser.
Fundraiser Promo Videos
Event Banner Film
A longer, event-specific cut of the banner film created for the Brilliance Ball, incorporating Lighthouse’s 40th anniversary, rebrand, new facility, and a custom intro from CEO Alex to set the tone and thank attendees.
Event Recap Videos
Post-event videos that capture the energy and success of the Brilliance Ball while recognizing and celebrating sponsors and donors.
WBTT performs original stage productions and provides free education for local children interested in theatre.
We created a short documentary about the story behind WBTT, the road ahead, and where donors play a crucial role in their educational programs.
WBTT screened this documentary at two fundraising events, and with it’s help, raised over $350K from donors in just one month.
Case Study:
Westcoast Black Theatre Troupe
WBTT Short Documentary
“We implemented James’ video in two recent fundraisers and raised over $360K in new donations, far surpassing previous years. The video beautifully represents our mission and connected with donors in a truly unique way.”
- Julie Leach,
Executive Director
Got a project coming up?
If you have a specific project on the horizon that you need help with, enter the details in the project application form, and I’ll contact you to set up a meeting!
Or, reach out directly: